How to promote Yourself in your market place?
YOU can Google yourself and make sure that people can easily find both your email and phone number!
1) Dress to kill – not kill your career! How do you present yourself in public is a way to promote yourself. LIKE ..always wear Polish shoes, make sure clothes fit, and bleach your teeth.
2) Be quick with the quotes – be available when news breaks. Send story ideas to the local newspaper with 10 tips, questions, or key talking points!
3) GIVE – How long has it been since you’ve asked your PAYING customers what they need or want? Send a survey with a gift to find out.
4) CREATE your own opportunities – showcase your talent for free …
5) Newsletters - Build up a list of friends, family and fans and, with their permission, send out a quarterly or monthly newsletter with news of what you’re working on. Keep it interesting enough so they read it.
6) Writing articles - Putting your expertise in writing and sharing it with publications your audience reads is a powerful tool - and very professional - way to let more people know about your unique talents. Submit your articles to both print publications and web sites that serve your niche and watch your visibility grow.
7) Public speaking - Appearing as a speaker allows you to broadcast your expertise with three different audiences - the people who attend your talk, the people who are invited by the sponsoring organization but can't attend, and the people you tell about it before and after. If standing in front of a room makes you too nervous, serve on a panel of experts instead. You'll get to sit behind a table and speak from notes.
8) Media interviews - Being interviewed by magazines, newspapers, or on radio and television can spread the word quickly about your capabilities. Landing interviews is not that hard to do if you remember to start small. Begin by approaching easy targets like association newsletters, neighborhood newspapers, and local cable programs or talk radio.
9) Telling stories - One of the secrets to effective articles, talks, and interviews is to tell stories about your clients. When you describe their challenges and accomplishments, you reveal the value of your role in helping them without having to boast about it. You can use the same technique in a client presentation to boost your credibility without being arrogant.
10) Testimonials - Whenever you do a good job for a client, ask them to write you a simple thank you note describing what you did to make them happy. Then make their words available on your web site, brochure, or other marketing materials. Let them tell others about your value, and you won't have to say it yourself.Building a portfolio - It's not just artists that should capture their best work to show off in a portfolio. You can collect photos, examples, and other evidence of your accomplishments and display them on your web site, in a marketing kit, or with a PowerPoint presentation. You don't have to sell people on your abilities when they are seeing for themselves what you can do.
11) Networking - Get out of your office and meet people in the flesh! Go to trade shows, networking events and charity events. Some of the best deals we’ve ever made were with people that we’ve met at events. People like to do business with people they know.
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